In this 10-minute discussion, we explore the strategic decisions behind the launch of #Cialis and its competition with #Viagra in the erectile dysfunction market. Based on a #HarvardBusinessSchool case study, this conversation highlights the challenges Cialis faced entering the ED market, including competitive strategies, market research insights, and decisions on product positioning, pricing, and advertising.
Learn how Cialis differentiated itself with a longer half-life and innovative marketing tactics to compete with Pfizer’s Viagra and Bayer’s Levitra. Perfect for business students, marketing professionals, and those interested in pharmaceutical strategy.
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Product Team Cialis: Getting Ready to Market | Harvard Business School Case Study [nqRbkpJ8PSj]
In this 10-minute discussion, we explore the strategic decisions behind the launch of #Cialis and its competition with #Viagra in the erectile dysfunction market. Based on a #HarvardBusinessSchool case study, this conversation highlights the challenges Cialis faced entering the ED market, including competitive strategies, market research insights, and decisions on product positioning, pricing, and advertising.
Learn how Cialis differentiated itself with a longer half-life and innovative marketing tactics to compete with Pfizer’s Viagra and Bayer’s Levitra. Perfect for business students, marketing professionals, and those interested in pharmaceutical strategy.
-
Follow MBA Deep Dive for more insightful videos! #rigiderm male enhancement #liquid fusion male enhancement